Most charities aren’t tailoring their online fundraising strategies to the electronic device donors may use when deciding whether to click a “donate” button. That’s what our marketing research team determined when we reviewed the donation pages of every nonprofit on the Forbes Top 100 Charities list[1].
Instead, people typically see...
The year 2025 marks the 100th anniversary of the birth of quantum mechanics[1]. In the century since the field’s inception, scientists and engineers have used quantum mechanics to create technologies such as lasers, MRI scanners and computer chips.
Today, researchers are looking toward building quantum computers and ways to securely transfer...
When you think about housework, you likely think of actions: scrubbing the dishes, running errands, chopping vegetables for dinner. And it’s not news to say that mothers often shoulder the burden[1] for most of those activities.
But there’s an invisible dimension of household labor that unfolds behind the scenes: the cognitive effort that...