The brain learns to filter out distracting stimuli over time

The human brain can learn through experience to filter out disturbing and distracting stimuli -- such as a glaring roadside billboard or a flashing banner on the internet. Scientists have used electroencephalography (EEG) to show that early visual processing in humans changes with repeated exposure.

The human brain can learn through experience to filter out disturbing and distracting stimuli -- such as a glaring roadside billboard or a flashing banner on the internet. Scientists have used electroencephalography (EEG) to show that early visual processing in humans changes with repeated exposure.

Read more https://www.sciencedaily.com/releases/2025/04/250415143511.htm